It’s not tiny, but just an example of a local favorite. They’re looking on a market-by-market basis to say, ‘what are those beloved retailers that maybe are one or two doors but they just fill in a gap for us?’ That’s how consumers are shopping. Small retailers don’t have as sophisticated of e-commerce capabilities, but why can’t Shipt be there to help them too? That’s exactly where my team is focused right now. That’s a really interesting, unique space. Is that something you might tap into at Shipt?
However, I’m wondering if you feel like there might be a movement for smaller brands and retailers with maybe one or two stores to also embrace the model. Last year we saw a lot of major retailers embrace same-day shipping. In each market that matters, we look to make sure we have that right local favorite grocer, those right general merchants, and the right set of specialty verticals that surrounded drug, convenience, pet, alcohol, pharmacy, beauty, apparel, footwear… The list continues to grow. Additionally, if we look at 100% of the customers that we cover across the U.S., every single customer now has access to at least one drug or convenience store in their market.Īnd that’s what I’m looking to do: I’m looking to round out the retail partners we offer to our consumers on a market-by-market basis. With this addition, we increased how many stores we cover around the country by 40%. What was great about that is it allowed us to focus on really beefing up our convenience segment: drugstores, convenience, those quick trips. What are you looking for when adding a brand or retailer to Shipt?ħ-Eleven and Walgreens are two huge national brands, known and beloved across the country by so many consumers. This year alone, you’ve partnered with Sephora, 7-Eleven and Walgreens. It’s a reconciliation process that we’re doing behind the scenes between our two systems so it’s super simple for the customer. We’re going back and forth with Sephora on how the data gets passed back and forth, but it’s a tight integration between our systems. Can you talk a bit about how that works logistically and some of the challenges of integrating a brand’s owned program into your UI? You integrated Sephora’s Beauty Insider points into the Shipt marketplace. It can feel like a big treat an incremental purchase that they can lean into Shipt for.
I think our consumers will have a similar experience.
#SHIPIT DELIVERY PROFESSIONAL#
So you know when I think about what that means to our consumer - I’m a busy mom, I’m a working professional - so it saves me a trip to Sephora, it saved me tons of time. The second item I added in my basket was just something I get from them all the time and I just needed to replenishment on it. I placed my first Sephora order this week on the Shipt marketplace and I discovered a new product that I’ve never seen or known about before through the way we’ve been able to merchandise the category and tell the story of beauty. Beauty has been one we’ve been long seeking to add to our marketplace. It all starts with grocery and we love to surround our grocers in each market with those right specialty retailers. It really rounds out our product offerings to our consumers. Are there are unique concerns in the beauty category, specifically, compared to the food or convenience items of some of your other partners? This interview has been edited for length and clarity. Shipt’s Chief Business Officer, Rina Hurst, chatted with Modern Retail about moving from grocery delivery to beauty, the opportunities of small businesses for same-day delivery and the threat of 15-minute delivery.
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